My shortlist of best & worst car brand stereotypes, as judged in a completely biased and unscientific way, by me!
Whether we admit it or not, we all have in some way been influenced by the car manufacturers extensive efforts to communicate their car brand to our brains.
Perhaps it was the music in their advert? The nature of the sports event you saw their poster at? The expressions of the model's faces on their TV advert? The type of newspaper you saw their print advert in? Etc etc.
Given that each car brand tries to differentiate itself from the next car brand, manufacturer's advertising seeks to highlight particular attributes, trying to create association between those ideas and the car's brand.
Well Established Examples Include:
- Volvo = Safety. Pioneered car safety as a main selling point of cars.
- Ferrari = Racing. Manufacturer ONLY makes expensive supercars and competes on race circuits worldwide, e.g. F1.
- Top Japanese Manufacturers = Reliability. Renound for pioneering mass robotic car production, with associated quality & reliability benefits.
And through part-advertising, part-observation, part-judgement, and part-bias, here's how I see certain car brands.
My Brand Associations:
BMW 3 Series = Competitive. Front runners in the rat-race, not a very noble victory to pursue.
Ford Fiesta = Dizzy driving. Mirrors used EXCLUSIVELY for make up checking.
BMW X5 = Drug dealer / un-informed school-run-mum. (Who, once she realises everybody thinks she is a drug dealer, looks to sell the X5 ASAP!)
Skoda Octavia = Minicab. Great car, I just only ever see these with a taxi badge on!
Volvo Estates = Best drivers ever. Considerate, patient, and co-operative.
Porsche = Demoralised owners in a race-ready (almost-) supercars, the childhood dream shattered by the reality of crawling through urban speed humps & traffic jams, continually paranoid about knocks, dents & scratches.
Vauxhall Cavalier = Criminal. Most often with a stolen TV in the boot.
Toyota Rav4 = Inattentive driving. More time spent choosing paint colour than spent learning to drive safely. 87% likely to crash *.
* Blatantly made up statistic.
Some true, and some a bit of fun.
So what are your car brand stereotypes?